Conversational Hypnosis 101

If there were any field that could be described as “cut-throat” it would certainly be that of sales, marketing and advertising. In fact almost any professional in a people-facing role in the business-to-business arena, faces the constant pressure to perform. More than any other career we have to justify the worth of our work to our superiors and outperform not just our rivals but our own colleagues as well if we hope to move up the corporate ladder.

When I was first settling into my role as a business developer I felt the sheer frustration of working hard yet seeing colleagues with a seemingly “natural” gift for getting prospects they had never met to like them, trust them and adopt them as their “go to” guy for products and services, blow right past me when it came to sales statistics and of course promotions.

For a long time I used to believe that these people were gifted in a way that I could never be and I would just have to accept where I was at, until I began to find out more about covert hypnosis. My eyes were certainly opened when I realized that the majority of top executives have undergone training in covert/conversational hypnosis and neuro linguistic programming techniques in one form or another. In fact many employers are looking for skills in this area to be demonstrated by candidates at interview, before they will be considered for upper-level positions!

Covert hypnosis is a tool where we use ordinary conversation techniques to bypass the mind’s conscious centre of judgement and we trigger behavioural responses via images and emotions stirred in the subconscious mind. The true power of covert hypnosis is realized when we can have our listener acting purely based on their subconscious notions. This is why often a subject honestly believes that they came up with the ideas/actions themselves and that no process of influence ever took place!

There are various programs out there to learn covert hypnosis – some with merit and others that are utter garbage – but the ultimate manual of influence for sales and business professionals is Kevin Hogan’s “Covert Hypnosis”.

Covert Hypnosis focuses on enhancing your abilities when it comes to the essential steps of the buying process. While most other courses focus on the general steps for covert/conversational hypnosis, Hogan’s program will teach you the specifics to get results in sales.

You will learn:

1. How to discover what your prospects are thinking and maximise the personality clues given by your listener to let them tell YOU how to effectively build rapport with them
2. How to make your prospects view you as the “expert” and the “go to” professional in your field. They will feel compelled to have your input before making a business decision related to your area of expertise. You will never need to “sell” again – you will truly be able to act as a consultant, providing information on how to best use your products and services, which your client trusts to purchase from you and you alone!
3. You will be able to communicate to your listener and have your message internalised without considerable thought or questioning.

Almost every business professional is required to communicate via email or written materials as well as face-to-face. Another reason Hogan’s manual is regarded as the essential manual for sales professionals is it will teach you the powerful, response-pulling writing strategies that incorporate covert hypnosis techniques into your copy. You will notice the response to your advertisements or business proposals increase exponentially when you use the power words and phrases that “Covert Hypnosis” can teach you. Image and emotion based writing that appeals to the subconscious is deadly powerful in the hands of those who know how to utilize it.

Having covert hypnosis skills in your arsenal of negotiation strategies certainly levels the playing field and tips scenarios in your favour. You no longer need to worry about ultra confident rivals with almost “magnetic” personalities. Once you also have covert hypnosis skills (and can even perform them better) you have the edge to outshine your competitors.

Discover the conversational hypnosis techniques and “power phrases” that I use in my role as a business developer to get others to respond

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