Conversational Hypnosis 101

“Underground Hypnosis” by Taylor Starr is one of the best-known conversational hypnosis courses and certainly the one that has received the most hype over the 5+ years that it has carved itself a market reputation.

The Underground Hypnosis home page (click here to view) tells a rather exotic story of how Starr infiltrated a secret society of the world’s most powerful hypnotists, mastered their secrets and is now sharing them via his book despite great personal risk to himself!

Whether you believe this tall tale is up to you – certainly one of the techniques of underground hypnosis is to create confusion in order to open the listener/reader up to suggestion and this story does just that. Whether this was the intention or not, the question remains – Is Taylor Starr’s “Underground Hypnosis” an over hyped “lemon” or is it the “goose that laid the golden egg?”

The book is certainly written with sensationalism in mind but having researched and used conversational hypnosis in my own business development career as a recruitment executive, I can say that Starr’s course does include some meaty gems that anyone in a sales, business or marketing role would be mad to miss.

Some of his most powerful techniques include:

• The “Iron Man” – this is an essential weapon for anyone who wants to “close a deal” without doubt in the client’s mind. It involves making yourself seem powerful, knowledgeable and ultra-confident to the point where others feel overwhelmed by you.

Any professional who hopes to win a pay rise or a lucrative job offer, get a prospect to buy from them, or convince anyone of their worth needs to appear as an expert at the top of their game. It is not just knowledge that convinces us that someone is an expert. In fact in the short space of a meeting we see very little of someone’s knowledge and if we are unfamiliar with the topic we have only one way to know whether someone truly “knows what they are talking about”.

We make a judgement about their manner and their confidence. If they do not hesitate in any way, use the right phrases and seem “cool” and in control as they present to us, we subconsciously decide that they are the “expert” that we need. Who wouldn’t want to fulfil their need for a product with someone who is “the best” at what they do?

• The “No Cleaver” – Imagine if others believed it was against their inner nature to disagree with you? The “no cleaver” is a strategy that will have you programming others on a subconscious level to believe just that! It is usually used hand-in-hand with the “iron man” technique above. It of course doesn’t make sense to disagree with an experienced and powerful expert, now does it? This is an exceptionally powerful subconscious behavior trigger that the right phrases and body language can trigger within our target audience.

• The “Black Mirror” – any article on the internet will tell you that the first step to any form of conversational hypnosis is to build rapport with a subject, but how can we do this in a way that doesn’t seem false or forced? The Black Mirror technique will give you the exact blueprint you need to follow to get your subject to open up to you and give you the knowledge and tools you need for their personality type to get them to like you – even if the person is known for being a “tough nut to crack”.

Underground hypnosis is not the mystery tool of secret societies but it is the power tool of the modern business executive. These days many companies have products and services that are “on par” with their competition but it is superior sales people who can get in contact with the subconscious and emotional levels of even the toughest prospects, who are highly sought after. This level of skill takes proper training and practice, as we are not dealing with uneducated fools. CEO’s, directors and managers that are hammered by sales calls and messages everyday are usually our clientele but even these people have wants, needs and desires that we can capitalize on if we know the right techniques.

Applying these underground hypnosis strategies will give you the edge you need to compete in an increasingly competitive environment. In a world where communicating with the subconscious via conversation is becoming a staple skill of a top executive, Starr’s techniques will keep you armed with the skills to match your competition.

Discover the conversational hypnosis techniques and “power phrases” that I use in my role as a business developer to get others to respond

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